Freight Brokers and Strategic Partners for Business Growth

No matter what size your business is if you are selling a product, it is likely that you spend a good amount of time worrying about shipping, instead of worrying about what is really important, growing your business. Using a freight broker, and 3PL (third party logistics), is having a strategic partner in your business that knows all of the ins and outs of the shipping process and can take on that worry for you. This is a valuable service whether you are a huge company that is always shipping FTL Full truckload, or, LTL Less than truckload.

Freight brokers in Michigan

One of the most important items in any business is the bottom line. Besides increased product sales, one of the best ways to ensure a healthy bottom line is by saving money in every step of getting a product to market. Using a freight broker will help your bottom line by saving you money. Shipping, and the costs associated with not just the physical movement of product, but the employee costs associated with shipping logistics, research, negotiations, and unforeseen events, can have a tremendous impact on profitability. Having an expert that already has shipping plans in place for almost any possible need, and the history to anticipate what could go wrong, is going to save a company money.

One of the greatest aspects of using a Freight Broker is that they are also invested in your bottom line. They truly are a strategic partner in your business. When you grow, sell more, and ship more, your success is their success. Helping you distribute your product in the most efficient manner possible impacts their bottom line too. This is why working with a freight broker, and using 3PL (third party logistics), creates a perfect partnership. You both have a common goal, scaling your business.

Freight Brokers are often overlooked by newer and smaller businesses because of cost. When a business is younger and likely utilizing LTL Less than load shipping, a broker can be invaluable in placing partial loads with carriers in the most cost-effective way possible. Just the time spent trying to plan the logistics for smaller loads, instead of focusing on product and growth, is often more costly than the small fees that would be paid to a broker. Time spent planning for shipping is at the cost of product and business development. As your business grows and you are ready to utilize FTL Full truckload shipping, your network is already in place for that too.

Just as what you do best is focusing on your product and the needs of your business, shipping is what freight brokers do best. Working with one allows you to use their significant knowledge and expertise to navigate the real world challenges of shipping and logistics.

Companies find success by focusing on what they are best at, their product, and their customer base. You will find that a huge percentage of the large companies operating worldwide, benefit from using freight brokers for all of their shipping needs. Most successful companies can attribute part of their success to the freight broker partnerships they formed early on that allowed them to scale their business at whatever speed was necessary.

Justin Bright – CEO Brighter Logistics

Save Money On LTL Shipping

Freight Brokers Make Shipping Product Easy

Freight brokers are intermediaries, persons or companies that serve in a liaison position between shippers and carriers. Essentially, they handle the transportation of goods so the providers do not have to. Brokers assign freight to carriers, oversee the entire shipment, ensure that the asset reach their destination, and then accommodate the carrier. All that is required is a nominal fee for their services.

Freight Brokers Make Shipping Easy

Using a freight broker takes all the risk, worry, and hassle out of shipping assets. In a market saturated with thousands of carriers, transporting assets for thousands of shippers on a daily basis, finding reputable and available sources can be almost impossible. A Freight broker, or third party logistics company (3PL), match carriers to shippers alleviating stress as well as risk. By using 3PLs companies can focus more on business aspects, and less time worrying over transportation. It is prospected that one out of three major shipping companies utilize 3PLs in their business.

3PLs coordinate everything involved with the transportation of goods. They arrange movement from the company factory using domestic or international commerce. They utilize all forms of transportation whether it be by truck, train, plane, or ship. Using freight brokers reduces cost for the operating business, as they always choose the most economical and efficient form of movement possible. With unlimited connections to numerous carriers worldwide, 3PL can arrange transport that cuts down on fuel emissions, enhances the supply chain, and creates faster turnaround. This is beneficial to business in terms of overall costs, as well as profit as they can move more product. It is projected that the freight brokerage business is worth 160.2 billion dollars. 3PLs provide jobs, boost the U.S. economy, and benefit the environment. 3PLs also have a 7.5 billion dollar payroll, meaning the market is vast.

A freight broker is also a separate business unto themselves. They live and die by good customer service. 3PLs that are unreliable and undependable do not make it very long. This means that any 3PL a business uses is dedicated to ensuring the best quality possible. Fright brokers focus only on shipping, they operating within the shipping market all day. This means they have terrific resources and specialists in all means of transportation. Their expertise in the topic of freight is unparalleled. Freight brokers use updated technology, deal in high volumes of asset transportation, and broker thousands of deals daily. This means they are equipped with the best tools to proficiently facilitate, move, communicate, and track orders.

Stakeholders can be involved in every aspect of a shipment by receiving invoices and updates. 3PLs pay the carriers, negotiate fees, manage rates, optimize and analyze routes, rate carriers, and research economical solutions. Because freight brokers are an outsourced commodity, the benefit of using them is two-fold. Business get prime service from a company that is working for them, and wants repeat business in the future. Businesses also can focus more on sales, manufacture, and development as the transportation of goods is already taken care of.

Justin Bright – CEO Brighter Logistics

Save Money On LTL Shipping

Price Isn’t Everything: Choosing The Right Freight Broker

Many shippers have fears using a freight broker to find transportation services. A lot of these fears are based on misinformation spread by shippers who didn’t use due diligence when choosing a broker. It’s likely that a lot of these shippers committed the cardinal sin and chose a broker based purely on price. Choosing any product based on its lower price is risky, quality is always the first thing to suffer. There are a few major factors that are more important than price when choosing a broker.

Freight Broker

Picking a broker with high-quality customer service is a must in this industry. Problems arise when shipping freight, it happens all the time. When solving these issues, your logistics needs to deal with a customer service department that can actually resolve problems. Outsourcing customer service duties is a common way a provider can cut their prices. When you deal with outsourced customer service agents you often get people who lack the knowledge and training required to solve any significant issue.

When you choose a broker you’re creating a business relationship that can last for years. All business relationships should be built on trust and transparency. A trustworthy broker should have a history that proves their trustworthiness and is able to immediately provide proof of licensing and high-quality insurance. A lot of the cheap providers will cut corners by having out of date licensing or have poor insurance coverage. If they aren’t covered in the event of a disaster and you lose cargo: You could be stuck in years fighting them in court for reimbursement. Choosing based on trust can prevent a lot of logistics nightmares and save you money in the long term.

Trust is also important when dealing with your customer because your reputation is on the line when picking a freight broker. Competition is high and rising in the freight industry. Customers lack patience when it’s so easy to replace their shipper with a competitor. When you choose the cheap option you risk seeing the irreparable damage done to your reputation. You can also see business relationships that took years to build suddenly end.

The quickest way to an unhappy customer in this industry is often having long transit times. Reducing transit times can be achieved by having access to a wide selection of transportation services with a diverse array of methods of transport. The low rate broker is going to have trouble providing this because this is yet another area where they are going to reduce quality to reduce costs.

Justin Bright – CEO Brighter Logistics

Should You Choose Truckload Shipping

Truckload shipping is the most ideal approach to transporting huge shipments to your client. unlike to less than truckload (LTL) which stops at various center points in transit to its last goal.  A truckload of freight gets transported in a one-shot, a direct run to its final destination. You must consider the following when choosing whether LTL or truckload shipping is best for shipping your freight.

Choose Truckload Freight Services

Speed Of Delivery

Since a truckload goes directly from pick up to delivery in a solitary run, under the right conditions it will probably arrive in the allotted time frame promised. Cargo sent with pressing due dates and expecting to arrive quickly should use a truckload shipping method. Truckloads without any stops between move all the more effectively and smoothly and arrive as estimated.

Damaged Freight Is Less Likely

Semi-trucks hauling LTL freight shipments make several stops to pick up and in some cases delivery other freight. You merchandise often gets moved around in the truck or may be pulled off and put back on again, which increases the likelihood of damaging your freight.

Whereas your Truckload of freight gets stacked at your dock and is then emptied at the destination dock. This lessened development and confines the odds your freight will be harmed. Besides securing your cargo, it additionally spares time as far as documenting protection claims and the fundamental follow-up to guarantee they get prepared in a positive way.

Freight Preparation

LTL (Less Than Truckload) freight must be on pallets and shrink-wrapped. Truckload is allowed to have diverse shapes and sizes. Overwhelming pull and flatbed trucking administrations address the issues of organizations with curiously large or bigger cargo that won’t fit in a trailer.

Truckload cargo may likewise have exceptional transporting needs. A refrigerated truck helps safeguard perishable merchandise amid travel. While there are approaches to dispatch low volumes of perishable products through LTL trucking, the trucks themselves don’t offer refrigerated administrations improving refrigerated truckload regularly the alternative.

Transport of perilous materials, or hazardous materials shipping, additionally requires exceptional consideration most appropriate by full truckload shipping administrations.

Where Do You Source Truckload Shippers

There are thousands of freight brokers around the U.S. many offer standard trailer services while others offer specific services like a refrigerated truck or hazardous materials.

Freight Brokers like Brighter Logistics have relationships and strong partnerships with transporters around the nation and can give you options to ship your freight via Truckload the same day.

Justin Bright – CEO Brighter Logistics

Bad Weather Causing Some Shipping And Delivery Delays

Service Delays
There are quite a few areas affected by weather that are causing some delay’s with shipping and delivering. Below are a few of the areas and carriers that are affected. If you have any further questions please reach out to one of our team members to assist you and answer any questions you may have!

Weather Delays Shipments

Shipments for these locations may experience a 1-2 day delay.
XPO: New York- Syracuse
Vermont- Bellows Falls, Burlington
Closed: Georgia- Savannah
South Carolina- Charleston
Limited: Florida- Jacksonville, Tallahasse

UPS- No Service:
Charleston, SC
Farmingdale, NY
Florence, SC
Kinston, NC
Manchester, NH
Norfolk, VA
Providence, RI
Richmond, VA
Springfield, MA
Wilmington, NC

Limited Service in the following states: NY, PA, WV, NJ, SC, ME, NC, DC

Estes Terminal Closed: Savannah, GA and Charleston, SC
SAIA Terminals Closed: Fayetteville, NC, Greenville, NC, Raleigh, NC, Savannah, GA, Charleston, SC, Florence, SC, Norfolk, VA, Richmond, VA

ABF Terminals Closed: Bay Shore, NY, North Charleston, SC, Enfield, CT, Kinston, NC, Londonderry, NH, Plainfield, CT, Portland, ME, Seekonk, MA, Durham, NC, Savannah, GA, Worcester, MA

Averitt Terminals Closed: South Carolina- Charleston and Darlington
North Carolina- Fayetteville, Greenville, and Raleigh
Virginia- Norfolk and Richmond

Southeastern Service Centers Closed:
Fayetteville, NC
Kinston, NC
Rocky Mount, NC
Wilmington, NC
Charleston, SC
Florence, SC
Norfolk, VA

Limited Operations:
Savannah, GA
Raleigh, NC
Fredericksburg, VA
Richmond, VA

Feel free to contact our staff for more updates.

Justin Bright – CEO Brighter Logistics

Ways To Determine Your Freight Class

The National Motor Freight Classification (NMFC) has made some significant changes to the less than truckload (LTL) classification system, one being the introduction of an 11 tier density breakdown. The density category now has a class 65 for heavier shipments. Packaged commodities, also known as shipments, are grouped into 18 possible classes from class 50 to 500.

Determine Your Freight Class

Policies and guidelines regarding packaging requirements are regulated by the Commodity Classification Standards Board (CCSB). Furthermore, it is the Classification Resource Committee (CRC) that submits proposals to NMFC policies in suggesting changes to cargo information. The NMFC distinguishes between these four transportation measurements:


The density is measured in pounds per cubic foot. To calculate density, you should measure the dimensions of your shipment in inches including the overhangs. Remember to divide the volume by 1728 inches per cubic foot. Find the weight of the shipment using a calibrated scale. Use this formula: Density = Mass/Volume


Handling determines how difficult it is to load or unload the cargo. Shipping instructions are affected by factors like fragile warnings, forklift restrictions, hazardous materials, or the two-person handling label. Hand loaded cargo is classed higher than mechanically lifted ones due to the time-consuming labor.


Stow-ability factors in shipments that have uncommon dimensions as they are difficult to load onto the trains. The cargo must be stacked into the trailer with no extra space to spare or else it counts as lost revenue. The three categories are, stackable/load bearing, oddly shaped, or stowing restricted.


Liability explains what to do in case you receive freights that are damaged, lost or stolen. Fragile and perishable items come with their own requirements in transit. Carriers are concerned with expensive items, damaged goods, or spoiled food items since they are susceptible to liability charges.

The NMFC is used to set the initial prices of LTL transports. Commodities belonging to one of 18 different classes are assigned a specific class number, as stated before, to decide if they are low-class or high-class shipments. This process determines the freight’s rate and carrier liability costs. It also accounts for up to 8,000 commodity descriptions, as the industry standard for carriers.

There are four ways to find out the proper class for your commodity:

  • Buy an NMFC Book from the NMFTA store which costs up to $310.00
  • Buy an account for the NMFC ClassIT system priced at $328.00
  • Buy an interpretation guide from the NMFTA, priced around $30-$450 per block of 25
  • Talk to another LTL carrier for advice related to these types of purchases

The NMFC is responsible for comparing freight shipping in interstate, intrastate, and foreign commerce industries. The NMFC helps simplify negotiations between carriers and shippers to evaluate the movement of goods across America. Lastly, they cover the Bills of Lading for filing government claims. Their standards are particularly detailed, to ensure bulk packages are handled in a safe manner.

Justin Bright – CEO Brighter Logistics

An Insight About Non-Asset Based Logistics

Non-asset based logistics providers can be defined as a third-party logistics (3PL) provider that does not own the assets required to implement and manage the chain of supply. These assets are the trucks or vehicles needed for freight movement, distribution centers and warehouses, and other facility or equipment that will play a huge part in the transport of the cargo. Because they lack these essential assets, non-asset based 3PLs are using their resources and networks to negotiate with major players in the industry.

An Insight About Non-Asset

They would have to make deals and sign contracts with main carriers to manipulate the supply chain. Non-asset based 3PL also have a unique program for carrier relationship management, which would provide the lowest cost for managing the supply chain. Cost efficient freight transport is important in businesses, because it would allow the company to move their products at the cheapest price possible.

Non-asset based 3PL knows that each client has a different demand for the services, which is why they are concentrating on providing different approach and styles that would fit the client’s demands. They also give priority to clients who are after the short time frame of transport, and they are working with several transportation companies for faster air travel, sea travel and land travel, making sure that the target deadline will be met.

Another advantage of non-asset based 3PL is that they do not need to do inventories, because they do not own any asset. They remain profitable this way, and they offer flexibility in the movement of the supply chain. Asset based 3PLs are the opposite, resulting in a higher cost of payment and the monopoly of the service. Many business owners are drawn towards the service provided by non-asset based 3PL, mainly because they give their clients the freedom to choose how they wanted their service to be customized.

The schedule, the route, and the time frame depend on how the client wanted it to be, and they can change it for the benefit of their companies. Once the plan has been finalized by the client, it is up to the non-asset 3PL to execute the plan given to them. It is very efficient and cost effective, and it can save businessmen lots of money for transporting their freight from one point to another. It also gives the client a piece of mind when using the services from non-asset 3PL because after providing them with the plan, all they must do is to wait for the service to conclude, and they can focus on doing a different task. Non-asset based 3PL will do the rest, making sure that they will finish the task given to them on the deadline that was agreed upon.

The technology that a non-asset based 3PL uses helps greatly in logistics. They can track down the transport of the cargo in real time, and they can provide information to their client about the condition of the supply chain instantly. Many businesses are now using the services provided by non-asset based 3PL because they know that each transaction made with them is successful and will cost them less.

Justin Bright – CEO Brighter Logistics

Freight Agents -Top 8 Factors To Consider Before Finding Your Home

Freight agent job is a career that can deny you activities that regular people enjoy, such as spending time with your loved ones, having drinks with your friends, and more. You work for more than 60 hours per week doing whatever you can to retain your customers. The big question is, are you satisfied with being an employee of a reputable organization, or you’re tired and want out? If you feel like it’s time to move on, read on to learn more about what to consider before finding your new home.

Freight Agents



Have you ever walked into a building or an office and felt something that you can’t explain? The way you feel every time you enter your office is exactly how your customers will feel. In light of this, you need to invest heavily in culture.

Monetary status

As the CEO of your company, it’s your responsibility to know how your business is doing financially. Of course, you’ll have experts for that, but you need to make a follow-up and confirm what’s entered on the books of accounts reflects the company’s fiscal position.

Risk-Prone/Risk Averse

Some companies are willing to risk everything, and others are cautious about what they are willing to risk. Risk Averse businesses are more concerned about the people that they do business with, but risk-prone organizations are used to taking risks and doing business with almost everyone regardless of their credit history. You should find a way to balance these two factors.


Reputation is everything. If your customers are satisfied with your services, they will help you market your business. If a brokerage firm does shady business, you can be certain that people will hear about it. Search for prospect organizations on credit reporting websites with key load posting services. See how they are ranked and what you can do to rank high. Also, make sure that they are members of Transportation Intermediaries Association (TIA) and find out if they are red flagged by TIA.

Carrier compliance policies

It’s in your best interest to ensure that the prospect business has strict carrier compliances policies. They should also have the most recent technology equipment to monitor the carrier. An average sized broker carrier’s list can accommodate more than 50,000 active carriers. It’s clear that there’s a lot to be done regarding the management of this database, but it’s vital for it to be up to date and 100 percent correct all the times.

Bad debt liability

Who will assume responsibilities and how will you be affected if anything goes wrong. For example, if a broker gives out credit and the customer goes missing, who will be responsible for this liability- the broker or the agent?

Operating system

A good operating system will help you to solve many problems and provide you with the necessary tools to make informed decisions, improve your workflow, and enhance efficiency in the workplace. Choose a system that guarantees you the safety and confidentiality of your customer’s details from other agents.

Additional services

If you to stay ahead of your competitors, you must find ways to offer your customers something more than just the usual services. You need to be creative and come up with new ways to satisfy the ever-growing needs of your customers. Today’s customers know what they want, and it’s your job to exceed their expectations.

Justin Bright – CEO Brighter Logistics

What to look for in a logistics advisor

There are many things that you should discuss with an adviser. They need to be aware of your goals, so they know how to help you improve. They can’t be afraid to hurt your feelings because you will not be able to make improvements from that. You need to make sure that both of you are working together, using the same processes. Sometimes they, need to be put in the same life scenario as you. Some dedicated trainers make their physiques like their clients to be more empathetic. This type of mentality is helpful to give advice to each other.

What to look for in a logistics advisor

Experience is very important, and your adviser should be very experienced in their field. A Martial artist doesn’t become a black-belt in a day You adviser’s value should be in the experience that they have. If you have experience in whatever you want to do, then you wouldn’t need an adviser. The importance of experience in dealing with a Spencerian many times to know what you should do. A coach with a lot of experience knows the best strategy to coach an athlete. Also, the adviser should have no problem giving you references if they are truly a trustworthy business partner.

Anything that you should consider is work ethic. If they have a past in an area of work, then logically everything should be fine. However, that is not always the case. Like stated before, their previous references will tell you what they were like and what they offer to a team. It’s a mutual process of working and communication. Both sides must know the goals of the other to make sure that they are going in the right direction. It’s not a process where your adviser can just be passive and expect to get good results.

Any adviser should have refined skills, this is another part of their value outside. Now in every field, it’s not something that necessarily requires a college degree. However, it is important to note that anyone you are willing to trust should have a substantial amount of credibility. If someone like a treasurer were bad at managing money, a group wouldn’t be able to trust them. Skills are great because there are ways to teach them to you. The passing of skills is usually more valuable than having someone doing it for you because you can use your own judgment.

Goals are very important, so maybe you need more than one person to help you. A big enough workload can discourage and defeat even the hardest of workers. Having a team can make sure that the work is divided, and you can have many different opinions. If you have one adviser and you happen to be in the same place of your goals another can change your sight. Another pair of eyes can give you a different insight into what you and your team can do to be productive. Goals are challenging, but with hard work and determination, anything is possible.

Justin Bright – CEO Brighter Logistics

3 Reasons Why You Should Consider A One-Stop Shop For Logistics Solutions

The world of supply chain management can be taxing for many businesses. There are a number of considerations that have to be thought about when it comes to selecting mobility providers, including implementation, cost, and features. A one-stop-shop for logistics solutions, however, can allow you to bypass many of the issues associated with vendor selection and management.


Here are three reasons why you should consider a one-stop shop for your freight solutions needs.


It can be challenging having internal employees to dedicate resources to tracking and managing shipping bids. Each additional step in the process is a roadblock that erodes additional productivity and communication between agencies and business partners. An experienced solutions provider, however, can do all of the work behind the scenes and get your products in the right place at the right time.

Your time is much too valuable to waste. A one-stop-shop allows you to save time and hassle by coordinating all of these entities into a centralized location. The advantage is that you have more control over the logistics process, freeing your time to focus on core business needs and allowing your team to work at maximum productivity.


Did you know that increased shipments to a 3PL can allow you to save money on shipment rates? That’s right. It’s often cheaper to ship added freight together instead of going through multiple providers, giving you the ability to command lower prices.

Cheaper cargo rates keep more money in your company’s bottom line, where it should be. The ability to save money on rates is yet another example of how a one-stop shop can meet your business needs easily and more consistently.


In addition to preventing logistical hassles, a third-party provider is able to prevent…logistical hassles! No need for mountains of paperwork at your office anymore. No need to deal with contacting and sourcing new clients. With only one company to deal with, you pay one time, every time.

The administrative tasks of coordinating invoices and selecting carriers can be daunting. A single provider solves this problem by getting rid of the need to account for multiple invoices to a variety of carriers, helping to streamline operations.


The all-in-one option allows you to transport cargo to many different locations in the most resource-efficient method possible. A third-party logistics service can handle many types of shipping, from international containers to truckload freight.

When you establish an account with our company, you will have a single-point-of-contact who can accommodate your needs for shipments and coordinate communication between vendors and distributors. The centralized communication allows you to save money both short-term and long-term by cutting down on delayed response times.


We can help with your shipping solutions needs. For more information, contact us at 586-630-5999 to request a quote today.

Justin Bright – CEO Brighter Logistics