Transport Revolution: How Self-driving Trucks Affect Your Supply Chain

Recently Alphabet-owned Waymo announced that it was developing a self-driving semi-truck. This comes as no surprise as more automotive companies are thinking about introducing autonomous trucks. It will be interesting seeing a truck driver on a tablet or reading a book while their truck rolls along the highway, right? About eighteen states have already passed legislation related to self-driving vehicles. These states include Nevada, Alabama, California, Arkansas, Tennessee, North Dakota, Washington DC, Vermont, South Carolina, Utah, Texas, New York, Georgia, Florida, Pennsylvania, Louisiana, Colorado, and Michigan.

Self Driving Trucks

Autonomous trucks are revolutionizing a big industry in the American economy- the Supply Chain industry. The logistics industry employs over 1.7 million drivers, with trucking corporations experiencing an annual driver turnout of over 90%. The median truck driver’s age is a high 49 years old. With such a large number of truck drivers in the US, I can bet that you know a truck driver or a friend or relative who acquitted with one that is probably worried that the onset of self-driving trucks will drive them out of jobs, no pun intended. But will it? Flesh and blood truck drivers will be needed to maneuver the city streets, highway exits and to back up to the loading dock.

Autonomous trucks will make life easier for truck drivers by reducing the stress of long-haul driving, the primary source of fatigue for drivers.
Self-driving trucks will have a great impact on the Supply Chain and logistics industry. Here a few areas that you might notice shifting with the introduction of autonomous semi-trucks.

1. Road safety- Most people are concerned about computer-driven vehicles, but autonomous trucks will significantly improve highway safety by reducing driver error and fatigue from long-haul driving. People need not worry about accidents caused by distracted driving or human error when self-driving cars can travel over 700,000 miles accident-free.

2. Delivery speed- Experts predict that there’ll be increased speed in delivery due to a reduction in congestion and ability to cover longer distances in 24 hours. Moreover, trucking companies will be able to save maintenance costs, fuel consumption, emissions and vehicle downtime.

3. The cost of goods- We can expect reduced prices for products with autonomous trucks. Since transportation costs are a huge determinant of the cost of goods sold, most companies carry forward the costs to the consumers. With reduced transportation costs comes reduced prices.

4. Network design- Most organizations typically set the location of their distribution centers with the underlying assumption that trucks can’t cover more than 500 miles in a day. However, with the onset of autonomous trucks, the distance traveled is substantially increased. This will affect the size, number, and location of distribution centers. For example, an organization with five strategically placed distribution centers can shift to two large distribution centers that cover a larger geographic area.

Self-driving trucks technology will improve traffic efficiency and cut expenditure for organizations while reducing the cost of goods in marketplace. The trucks will still need flesh and blood drivers to maneuver the city and highway. So, if you know any truck drivers, you can tell them not to freak about this new revolution.

Justin Bright – CEO Brighter Logistics 

3 Surefire Strategies For Saving Money on LTL Shipments

LTL yields for carriers were up 2.4% in 2016 after revenue was down in 2015 due to a much softer market the past two years and newer challenges faced by carriers.

Pricing is expected to increase in 2017, and according to estimates from Stephens Inc., one can expect those numbers to be up from those of the last quarter by low single-digit increment rates.

Most LTL carriers are not flexible on their pricing models and while many shippers think they can save money by negotiating lower rates, there are more effective strategies to cut expenses on less-than-truckload (LTL) shipments.

Surefire Strategies To Save Money On LTL Shipments

As LTL pricing is set to increase further in 2017 due to fuel costs potentially going up too, shippers would be better off cutting trucking costs on LTL freight shipping by employing surefire cost-saving strategies. Some of the strategies proven to be effective include, being exact with packaging and palletizing the freight properly, considering consolidation, working with a 3PL and using better transport management systems.

Packaging and Palletizing

Aside from being accurate with measuring the weight and dimensions of shipments, proper packaging is a great way to ensure carriers can move your shipments safely and easily. Shippers who are palletizing their freight need to put boxes in upright position use slip sheet and stack the pallets in a way that protects the contents.

A major concern for shippers is that the condition of freight is undamaged at its destination. By making sure that pallets are packaged to increase strength and stability, these additional shipment charges that are often incurred can be avoided.

Here are some steps to take in packaging:

  • Shrink wrapping the shipment together with the pallet to avoid sliding
  • Maximizing the shipment’s density to allow stacking by carrier
  • Decking the freight with an extra layer to support stacked weight
  • Maximizing space by packaging pallets to the exact height and edge requirements specified


Consolidation of LTL shipments can significantly increase savings. It is a proven method for shippers to cut down on costs and decrease emissions while doing so.

Creating a system that ensures that shipments to the same location are consolidated into a single daily shipment, helps companies lower transportation costs and inventory while driving consistency and efficiency.

Load consolidation between different facilities and divisions can be achieved by forming a program or consortium that improves truckload utilization. Getting more people on board will increase shipment volumes and allow companies save money by converting LTL shipments to cost-effective full truckload shipments. More volume will also provide shippers with more leverage when negotiating a collective discount with carriers.

LTL Technology

Smaller companies that rely on untrained hands or one-person transportation/shipping departments, will find that working with a 3PL company will provide them with the LTL technology that they otherwise may not have access to.

Without logistics managers or well-trained employees, a small or mid-size business will save money on transportation costs by partnering with 3PL companies. Efficient management systems and better technology will streamline the LTL shipment process by providing shippers with assistance on rates, invoicing, carrier selections and most other aspects.

These systems will in turn decrease the inbound and outbound freight expenses for companies and reduce administrative costs by automating most of the processes involved with transporting LTL shipments.

Justin Bright – CEO Brighter Logistics

Delivering What Customers Want Through Freight Forwarding

Two things separate the best performing freight forwarding companies from other shipping companies.  Number one, the mastery of standardized processes and number two, the use of integrated IT.  By applying automatic procedures, a company can cut the costs of freight transport, decrease errors and accelerate speed to the marketplace. While integrated IT creates transparency for both freight broker companies and their customers.

Freight Broker

When a shipping company is looking to have freight moved they have high expectations of transparency. This is and has become more mainstream and expected based on other markets both online and offline. A good example is passenger cruise lines now routinely offer flexibility, choice and transparency to all of their customers from well before the trip is booked and throughout their entire experience.

There are very few freight forwarding companies in the industry that can meet these high customer expectations. The only way of providing the speed and agility that customers want is to make substantial fluctuations to IT systems and put technology in the forefront of the business. This allows consistent freight transportation updates to customers on a timely basis.

An additional way that a freight services broker can use IT to deliver what their customers need is to deliver guidance and direction. These businesses want to be able to turn to their shipping company for a guiding hand. By making use of a virtual private network, freight brokers can offer flexible working to their employees, so the staff can work just as efficiently wherever they are at the time. This can mean faster, improved freight transportation services for clients as well as making it easier for broker companies to provide 24/7 customer services which is really in high demand in this day and age.

To really be on the cutting-edge shipping companies will have to make regular use of video conferencing in their engagements with customers, making their freight services feel more personal. Through the incorporation and creative use of IT, a freight brokering company can stay ahead of the curve, giving their customers what they want and then some.

Justin Bright – CEO Brighter Logistics

Third Party Logistics (3PL) Vs In-house What’s the Right Path For Your Business

Logistics refers to the management of goods flowing between the origin and consumption point in order to meet specific requirements. This process can either break or make e-commerce businesses. For boxes to be correctly delivered to customers on time, exceptional logistic skills are required to meet customers’ expectations.


Third-Party Logistics Company

Quite a number of start-ups opt for the outsourcing option to fulfill their order through a 3PL company. A third-party company that offers these services manages all the functions in the supply chain on behalf of the consumer. Under the Third-party model, three parties must be involved for a product to reach a customer, i.e., the customer, the manufacturer, and the Third-party firm.

The providers of Third-party firm mainly specialize in warehousing, operation, and transportation services that can be customized and scaled based on the needs of the customers, market conditions and the delivery service, and demand requirements for materials and products. When choosing a third-party provider, it is important to inquire how many locations the firm has to ensure that they can efficiently cover territories with target sales. Also, find out their competitive price, competitors, and area of specialization.

Advantages of a 3PL Firm

Third-party companies have large warehouses with multiple locations from where shipments of products can be done faster. A 3PL allows people to focus on their company’s core competencies and strengths since the handle warehousing, distribution and order fulfillment.

Working with a third-party firm enables customers to scale up or scale down operations as per the volume of an order. Scaling up is useful when a company needs to expand its business into new areas or seasonal and growth periods like the holidays.

Another advantage of a 3PL firm is the availability of accessing a larger resource network that provides fast and high quality as well as volume discounts. The use of a 3PL provider saves on time and the cost of investing in technology, transportation, warehouse storage, and staffing. The 3PL providers are experienced and help companies to cut down on paperwork, audits, and billing. The freight broker from the specialized provider is up to date with the latest technology, software, developments, and techniques in the industry.

Management of In-house Logistics

It is important to ensure that there is enough space to layout paperwork and orders apart from box storage. Setting realistic expectations will guarantee that the customer will be aware of exactly how long it will take for the product to be delivered. Also, customers should be informed if the shipment will be done by a designer or a warehouse. Whenever there is a delay, customers should be updated on the progress. Discounts and dress shipping can also be considered to compensate a screw-up or a customer’s awful shipping experience.

A third-party firm is a great support system for most companies and businesses because it allows them to focus on core competencies. However, it should be a company’s long-term goal to hire specialized company with highly qualified and experienced freight broker to handle their flow of goods from the producer.

Justin Bright – CEO Brighter Logistics

Accessorial Charges That Affect Your LTL Freight Rates

There are many factors that can affect your general LTL shipping rates, accessorial charges are often overlooked and more times than not are one of the main factors.  Having a good working knowledge of what accessorial charges are and how to minimize each of the various occurrences will help reduce your LTL freight costs.  Many of our shippers have never heard of accessorial charges so below I have outlined a few of the most common ones for your review.

Accessorial Charges

Accessorial charges are added services that the transporter of your freight might provide above and beyond the typical shipping and receiving services they provide for a shipment. The fees will more than likely be evaluated and applied after the shipment has been made.  The makes it hard to estimate and account for in your transportation budget. Base rates under the accessorial category are the central portion of all LTL freight costs, accessorial fees can add up quickly, adding up to a substantial rise in your transportation expenses. Here are a few of the most common accessorial charges:

Lift Gate Service

Commercial trucks are specifically designed to be loaded and unloaded using loading docks. When deliveries are made to residential addresses there are no loading docks to quickly unload the truck, therefore a lift gated is used to lower the freight. This is an added expense for the truck, that is where an additional charge is required for use of a lift gate.  if the freight carrier is unaware that a lift gate is needed and they arrive without the required equipment to make the delivery, they will not be able to make the delivery, adding an additional re-delivery charge to your shipment.

Inside Delivery

In most lift gate delivery situations, an inside delivery will be needed. This carries another accessorial charge for inside delivery. It is an extra fee because it involves added equipment (a pallet jack), additional time and in many cases the carrier will need an additional person to help delivery the freight inside.

Restricted Access

Occasionally, the pickup or delivery is slightly more complex offering only limited access to the freight. This can happen with commercial and residential delivery sites. Typically, it’s because the location requires additional time or after hours’ service because they cannot accept deliveries during regular business hours.

Accessorial charges are always negotiable, but need to be considered when negotiating rates with LTL freight brokers into your total shipping cost. When looking to decrease your LTL freight costs, you must keep accessorial rates on your radar and don’t be fooled by low base rates.

To avoid unnecessary accessorial charges always work with a well-established 3PL. They should be able to negotiate rates on accessorial charges as well as the right questions about your shipment to save you the most money as possible.

Justin Bright – CEO Brighter Logistics

Important Factors for an Optimal 3PL Experience

A lot of shippers prefer to first focus on the prices that a 3PL freight broker charges, while at the same time, the price is a matter of concern as most shippers can take this to their advantage and level up, so to speak. SO, how is it that shippers can make improvements to their 3PL experience?

3PL Freight Brokers

Upgrade your Proposal Request

You must ensure that all operational data has been included, and in detail too. This is important for thorough analysis before an informed response can be sent back. Mostly, 3PLs spend thousands in coming up with a response just to lose it. It is for this reason that they may choose to avoid pursuing a project whose proposal doesn’t include the relevant details for an informed proposal. Additionally, accuracy is important and if for any reason a 3PL under prices a project due to inaccurate data, budget and performance are going to be hurt in the process.

Set achievable Expectations

In case your company has been having the same problem year on year, you shouldn’t expect that your problems will immediately incinerate with a 3PL. Even though they are experts, they too will be facing similar challenges as you’d have when trying to fix the issue by yourself. Setting realistic goals and anticipations from the very start and collaboratively working together tends to solve the problem.

Set Terms of Contract Clearly

It is often rumored that the contract can never be an afterthought and most of the times, services, and billing disputes are ruinous to relationships. Indeed, contracts can be daunting not to mention lengthy and they also state precisely what you expect the contract to perform, performance measures and the terms of payment.

Use Resources Available to Manage the relationship

One of the most common failures of companies that use outsourcing is inadequate resources and effort dedicated to communication, management of changes and handing overs as well as performance management. Though it may seem like outsourcing takes away daily motions for logistics execution, it merely adds a need for management in other diverse areas. By working with you person on person, you will be both working towards the benefit of the partnership.

Communicate in regular timeframes sticking to the plan regarding communications matters is imperative and should be with the minimal deviation be it a daily call, monthly meeting or a quarterly gathering, you need to look upon this as a mandatory requirement.

Focus on Important Metrics

The amount of data to be analyzed and reported is virtually endless and there is no good if the data does not lead to gains or improvements in productivity, cuts in cost and the improvement of customer service. First, you need to take a keen look at some key performance indicators which is good, to begin with.

Justin Bright – CEO Brighter Logistics

Brighter Logistics Reviews and Testimonials

Over the past few weeks we have received some kind words from our clients and we want to share these great Brighter Logistics reviews and testimonials in this blog post.

Customer service has been the key to our success and the reason why many of our customers have been with us for years and these testimonials confirm we are on track staying focused on our mission; focusing on the success and growth of small and mid-size companies through unparalleled service, aggressive pricing and one of the most advanced just-in-time delivery systems in the shipping industry.

Brighter Logistics Reviews and Testimonials

Good morning Justin,

My name is C. B. I work at (company left off for privacy). We are very blessed to have found Brighter Logistics for all of our growing business needs. Specifically, Tommy Crank, Lindsay Meatte, and Katie DeSandre. You have quite the team. Each of them has been extremely helpful in some way to us. Tommy has been HUGE for us. Never have I experienced “drop-everything” customer service like this. Minutes after we hang up the phone, Tommy calls back with a solution. He is always on top of things.

If Tommy isn’t available, Katie and Lindsay have quickly and efficiently handled our situations/shipments. Again, they have it solved/situated within minutes. Basically, whenever I call or email y’all, I know that we will be in the best of hands.

I’m a big believer in great work not going unnoticed. I just wanted to inform you of it. We appreciate y’all and can’t wait to see what the future holds for both Over Under and Brighter Logistics!

Have a great Monday!


Your team is doing great.

I mostly work with Lindsay and she makes it really easy to book freight.

She answers all my questions, and gives her opinions when I’m stuck on something.

We have no concerns on our end!    –   A.W.

It’s nice doing business with you again and you’ve always been the top 3 service companies I’ve worked or purchased from in my life. I am very serious when I say this and Idk who the other 2 are, but I’m old and that’s a lot of companies to be top 3!   –  L.P.

You guys ROCK as always. Best of all you make me look good to my boss.  R.S

I hope your day is going well and I just wanted to send you an email regarding the customer service at your company.  I know we discussed how great Wendy is along with your staff but I cannot say enough about her and Georgeanne.  When I do business with any company I not only go by price but I go by the customer service because sometimes the headaches become more of a problem than the cost of something.  Everyone makes mistakes and trust me I have made them along with having to learn the industry and when I came aboard it was very fast paced as I started within a month of their busy season.

I am so grateful that Wendy kept calling because when I do make an error I do not have to panic if I need a BOL corrected or a truck rerouted (and that can get costly if the mistake isn’t caught).  Anytime I have needed help all I have to do is call and let them know the story and they take it from there.  It is such a relief knowing I can move on to the next thing at my desk and not have to look back to make sure things were addressed after I called.

Again thank you guys for the excellent customer service!!!!!

J. S.

You guys truly are the best in the industry and I meant that with my heart and soul.  Georgeanne is an absolute pleasure to work with and she fight for us like a junkyard dog.  We are very grateful to have a relationship with your company.  We call Georgeanne our “Super Broker”

N. N.

Thank you so much for your help today. R&L showed up minutes after I got off the phone with you. And that is HUGE! Is there anyway I could get your boss’ email? I’d like to forward some good vibes and compliments to him/her. Y’all are the best in the business. And I believe that hard work and excellent customer service should never go unnoticed!

Again, thank you. You and Tommy have been godsends to us!


We are grateful for these amazing testimonials and appreciate all of our clients.

Justin Bright – CEO Brighter Logistics

How Lean Supply Chain Strategies Improve the Competitiveness of Businesses

A lean supply chain helps to build a strong customer base. It also boosts a business’s profitability. A well-formulated flow increases efficiency as wastes get eliminated from the production process. Redundancies are responsible for increased costs of products hence lowered profit margins for the particular organization. Building a formidable supply and logistics management plan is not easy. No, it takes an earnest concerted team effort of various professionals working together to find means and ways to make the most beneficial impact to the customer while also keeping their revenues up.

Lean Supply Chain

How does it work?

According to the experts, there’s no one defined formula to follow when applying a systematic supply and logistics plan. The strategies vary from business to the next but all in all here are some of the salient aspects which get factored into any supply and logistical chain methodology: –

  • Developing an optimized systems perspective
  • Mapping out a value stream information flow
  • Managing your customers demand and volatility trends
  • Developing metrics to streamline the supply chain

Pros of the Strategy

  • Reducing recurrent mistakes ups the returns on investments
  • Adopting a cautious culture leads to reduced accidents at the workplace
  • A lean supply chain ensures that there’s never a shortage in inventory or of raw materials
  • Transparency serves to deter corruption and other forms of malpractices
  • The strategy leads to satisfied customers
  • Process leads to the production of better quality products

Case Study

Let’s say you have company X which specializes in producing high-end clothes and apparel. This American product uses raw materials found in remote parts of Africa or Asia. Company X sets up a processing plant in nearby Mexico owing to high cost of labors and therefore production in the states. The raw material gets transported from its source to the factories where it is then worked on before getting shipped to America where it is transported to retail stores in malls.

Improving Efficiency and Profitability

The company has a non-lean supply flow and this is what it needs to do to gain a better competitive advantage over its peers in the same industry. For starters, they should try to set up a processing plant close to where the raw materials for their finished products come from. Second, company X should strive to set up online stores to sell their wares and stop over relying on the traditional brick-and-stone retail outlets. Additionally, the top management ought to take some time out of their busy schedules to train and enlighten their different suppliers on means and ways to optimize their processes.

Another trick the business can deploy to up their revenues fast would be to avoid flooding the markets with their apparel.

The law of supply and demand dictates that consumers respond better to scarce but quality products on the marketplace. Finally, company X is failing to deliver outstanding results owing to the fact that they most likely don’t have a certified logistics expert working there. These firms should consider hiring such a pro right away to witness tremendous turnaround.

Justin Bright – Brighter Logistics

Your Bill Of Lading And What You Should Know About It

The bill of lading you receive with any shipment is a legal document that you must take quite seriously. The bill is one of the most-misunderstood documents in the business world, and this article explains how the document may be used for your benefit. each step on the list will help you manage your shipping in a better manner. You may learn quite a lot about shipping when you have examined the bill of lading properly.

Freight Broker Bill of Lading

The Manifest

The bill is a document that shows everything in the shipment, and it details all the items, their quantity and how they were shipped. The bill shows the shipping process, and it shares all the customs fees that may be paid. The shipping company compiles the document as it is shipped from one place to another, and it is left with the customer once they have received their shipment.

It Is A Receipt Of Shipment

The bill cannot be received unless the customer has seen their shipment. They may compare the bill to the shipment, and the shipment may be checked if there have been any issues. The shipment that does not match the bill may lead to contacting the company for help, and there are many different people who may need to have more items shipped or replaced if they have received an incomplete shipment.

The Freight Broker Keeps Record Of The Shipment

A freight broker will keep track of the shipments they have sent, and they will hold onto their copy of the bill to ensure they know what was sent to the customer. Customers and shippers may compare notes when a shipment is received, and they will find it quite simple to determine why the two are not the same. There are many instances in which shipments may not be complete, and you must call the shipper to compare the bill to what they sent.

Checking Customs Fees

Checking customs fees is quite important for both parties as they must pay properly before the shipments are sent through. A customs payment is made by the freight company, and they will show the customer how much they owe when the shipment is complete. The bill may show customs fees that must be settled when the customer receives their shipments, and they may start a tab with the freight company when needed.

There are many different ways to send items over freight with a broker, and there are many different things on the bill of lading that must be covered between the shipper and the customer. The customer will learn quite a lot simply by reviewing it. They will show the shipper what has been sent after the fact, and the bill will help the customer know what was shipped. There are many different people who are looking for a better way to track the items they have ordered, and they will notice how simple it is to review the document when they are shipping for business often.

Justin Bright – CEO Brighter Logistics

Supply Chain Best Practices For Going Green

Keeping your supply chain green is a simple process that you may undergo at any time, and you will find that you may make a few choices that will help the environment as you handle logistics. Your company will dive into a supply chain that helps send products and raw materials around the world, and you may go green in a number of areas. This article explains how logistics may be made greener, and you will begin to enjoy the benefits of changing your supply chain to something that you will feel confident in.

Using Natural Gas Vehicles

You may invest in natural gas vehicles that use far less fuel, and they are much better for the planet. You will notice that you may easily invest in new vehicles, or you may use shipping companies that have their own natural gas vehicles. This is a bit like the transit buses that are used in large cities around the world, and each vehicle will be responsible for moving products or raw materials on behalf of your business.

Use Local Suppliers

There are many local suppliers you may use that will ship shorter distances to your facilities, and they will use less fuel. There are many different suppliers you may choose who are close to your location, and they will move short distances to reach you.

Ship Larger Items

You may ship larger shipments to your recipients, and you will send out less products every month. You are paying less for shipping, and you are reducing your carbon footprint simply because you are using less energy to move all your items. You must imagine how many shipments you may reduce your company to, and you will find that reducing the number of shipments will change how much you are spending and using every month.

Plan Better Routes

The environment will begin to change when you choose th most-efficient routes for your drivers. They are willing to drive long distances to serve your company, but they cannot drive the longest distance simply because it seems convenient. You must ensure that you have researched the shortest distances, and you will find it quite easy to choose a route that will save fuel on every trip. The trips will become more and more efficient, and you will notice that you are saving a large amount of money every year when you shorten every route you have. The routes you are using must be altered for the benefit of the driver, and you will calculate how much money you will save in field over the course of that year.

You may create a green logistical plan that will help save money, and you will have a far greener way of approaching your shipping. You may condense your shipments to fewer, and you will save fuel as your routes get shorter. Each step you take to keep your shipping services smaller will have a smaller impact on the planet every year as you move your product.

Justin Bright – CEO Brighter Logistics