Logistics We All Are Affected Everyday

To classify logistics specifically to shipping of products would be an understatement because it is used in everyday life unintentionally. When making a product, logistics is crucial when handling the materials being used to produce the product. It is important to know how much of a product’s parts are being stored, and where the parts are located. A freight broker communicates with transporters to keep tabs on where a parts shipment is located and when it will be delivered.

Logistics We All Are Affected Everyday

Logistical service areas do include transportation, storage, Information services, even factories, restaurants, and shopping centers. Any consumer product in the world has at one time used freight broker services. The everyday products we all use wouldn’t be available without them.

The holidays are right around the corner. This means consumers demands for goods, and services for shipping goods increase. November through December are the busiest times of the year for shipping companies. The moment a customer walks through the door the logistical spotlight follows them. Any person trying to get their gift across the world is relying on logistical services in one way or another.

It starts with the box. It is crucial to make sure the item inside the box is packed securely with the right materials. Packaging materials might include a mixture of newspaper, bubble wrap, foam, or packing peanuts as filler. Packaging material will ensure that the item, whether it is non-breakable or breakable, will arrive in the same state that it was shipped. It is very vital to pick the right size of box. This ensures that there is no dead space within the box when it is sealed. Dead space is the reason why items become damaged.

The value of the item is also a key factor, along with what the item is. Some companies won’t allow you to ship items of high value which are irreplaceable. There are also restrictions on shipping hazardous materials such as batteries, dry ice, firearms and other flammable items. It is important that dangerous items are shipped by the specific department that handles dangerous items. When in doubt, ask a representative if the item in question can be shipped. A Freight broker will hold contracts to ship such goods that need special handling. Freight brokers will also help companies manage transportation demands to meet holiday deadlines.

If the shipper agrees to ship the box, a label and receipt are printed. The Customer is handed the receipt that contains a tracking number. The label includes barcodes, tracking information, sender, and receiver information, along with the box size and weight. After all this, the box waits for pickup. Once it’s picked up from the drop off location it then goes on a journey through drop off points, scanners, conveyor belts, airport security, airplane rides… through many hands, until the last moment when the final delivery host delivers the package. If in the very rare cases a package goes missing, tracking information is used to track the last scanned point, and most of the time the package is found with a bit of a delay.

There is a lot that can go wrong if a box breaks on a belt line it could shut down the whole factory, but ensuring that all boxes are the right size, with no dead space, and sealed properly, those gifts will arrive before December 25, weather permitting.

Justin Bright – CEO Brighter Logistics

Joanne’s Mark provides caring and comfort for terminally ill children and families

By Mike Scott
Jason and Becky Garvan have big dreams. And those dreams will ultimately have an incredible impact on the lives of children, their siblings, parents and grandparents around metro Detroit — and perhaps even over a much broader area.

The Garvans recently started Joanne’s Mark, a nonprofit organization for terminally ill children and their families that provides a dedicated caring, comfortable hospice facility for kids ages 17 and younger. It’s a dream that came about for the Garvans after the personal loss of an infant daughter they named Joanne in 2002, and from the couple’s experience managing and owning an adult hospice care facility in Macomb County.

The idea is being started from scratch and Jason estimates that it may take fundraising of $1 million just to secure a location and operate a six-bed facility in the Troy area for the first 12 months. Ultimately he hopes that the idea catches on and that there will be a similar children’s hospice facility within a 45-minute drive of children’s’ hospitals around the country. Despite the daunting task, Jason isn’t worried.

“Honestly we have experience in this field and running (an adult foster care facility) was one of the best things that happened to us,” said Jason, who lives in Lenox Township with Becky and their two children. “A children’s hospice facility is a need— there really aren’t any facilities like this anywhere.”

The reason, he believes, is the perceived prohibitive cost. While many adults and seniors may have savings or insurance that can help cover the cost of hospice care, younger families often spend their life savings trying to help a child fight a long-term illness, making the affordability of such care difficult. In fact, for-profit healthcare facilities may not see the concept as feasible in any way.

But early on Jason and Becky have done their homework. They traveled to Arizona to meet with Frank Shankwitz, the founder of Make-A-Wish Foundation. They also have held three Joanne’s Mark fundraisers in metro Detroit, including one at a cigar shop, a fishing trip, and most recently a late October event that raised several thousand dollars at Sherwood Brewing Company in Shelby Township that drew more than 50 people.

Local resident Justin Bright is the owner of third-party freight brokerage Brighter Logistics and met Jason at a networking event earlier this year. Once he heard about the goal that Jason and Becky had, he became fully committed to the effort. Justin and his wife Wendy are involved with their own children as coaches of local sports teams.

“I can say that the largest fear in my life is losing a child,” Justin said. “The challenges that these families must go through is overwhelming but it’s such a great organization that supports such a unique need. It’s just a great idea that Jason brought to life.”

Sherwood Brewing Company Owner Ray Sherwood also was moved by the idea of the organization, and donated food and drinks for the recent fundraiser, as part of many charitable events the restaurant support.
“How can you not love the idea?” Sherwood said.

Learn more by visiting www.joannesmark.org or calling Jason at 586-7195869.

Joanne's Mark - Brighter Logistics

At the bottom left is Justin Bright, up top is Jason Garvan; bottom right is Ray Sherwood.

Article Source: The Macomb Daily (10/29/2017 Issue page A012)


What is Third-party logistics?

A supply chain of management that a company uses to outsource its fulfillment and distribution services, in the business world, is known as a third party logistics or 3PL. This type of logistics management company will plan and store the goods and services a company provides. In turn, they are a liaison that fulfill the transportation requirements of customers, starting at the originating party and ending with the consumer.

What is Third-party logistics

Here are some types of third party logistics providers:

– Courier companies

– Freight forwarders

– Transportation services

Third-party providers are logistics specialists that perform within a specific integrated operation. Such things as transportation and warehousing services can be customized for each business they serve. This also depends on the type of delivery required and the service demands for all products a company provides to the greater community.

Production and procurement of goods are some of the services these companies offer. The target of these logistics companies in 2014 reached a total of US$750 billion. It is also well known that many Fortune 100 companies use third parties and that the expected growth of another 5% is being predicted. By 2024 the logistics business will reach US$1 billion.

What types of other services do they provide?

Value-added aid and services in such areas as tracking, specialized packaging, security systems, cross-docking and tracing of products are some of the other services the logistics companies provide for their clients. There is also a great cost-saving for larger companies that use 3PL parties.

Specialized Logistics Experts

The advantage of using these types of third party companies is that they have established network systems and low overhead costs. This in turn gives an edge to any business, and also brings great savings for their clients.

A 1PL is a single service provider that is geographically specific. They only serve specific products and use their own shipping method. For example, depot companies and port operators are 1 PL’s. They have their own warehouses and regulations.

A 2PL uses logistics services to assist them that are external and can provide such things as forklifts and trucks for handling the cargo they are moving for their clients. This type of logistics company started once globalization began. Companies started to outsource their courier, freight, ocean carriers and parcel services to independent logistics companies so as to be more effective and save on costs.

On Demand Transportation

Also known to be similar to telemarketing logistics, these centers assist customers with the following 5 types of transportation:

1) Full truck load – The truck leaves the destination full of merchandise

2) Less truck load – A partially full truck that is leaving the logistics center

3) Direct courier – Also known as “Hotshot”, as the merchandise is delivered directly

4) Best or Next Flight out – Is when shipping is done by means of commercial airlines

5) International Expedited – Used for overseas packages and goods

A lot of time and money can be saved when a producing or selling company trusts a third party logistics to take over. These larger freight management companies are familiar with the shipping requirements, have updated IT systems and 3PL equipment. It’s very beneficial for a large or even mid-size company to utilize third party resources for an increase in profitability and savings.

Justin Bright – CEO Brighter Logistics

What is a Freight Forwarder and How to Choose the Best One

If it’s a commodity that’s being shipped, your company needs to know the means, the exact destination and volume of items that will be shipped. Whether it’s air freight or ocean freight that is being used, your company will be paying a different price. Also, depending how often you will be using the freight forwarder you will choose is an important criteria for the selection of an excellent forwarder.

What is a Freight Forwarder

A forwarder is a company that works with the shipping company you already have to organize, store and ship your valuable merchandise. Inventory and transportation of your products must be maintained with great attention, detailed communication and with an experienced freight forwarder. This will allow your company to be able to be productive and competent.


An experienced company will handle your shipments with great coverage and on a regular basis to all of your worldwide destinations. The reputation of your freight broker is extremely important, so that mistakes can be avoided and problems solved if and when they arise. The overall positive evaluation of the freight forwarding company you select will enable your business to expand in a positive manner.

What does a company really need from a freight forwarder?

The affiliations and expertise of the agents is crucial, and their familiarity with the customs rules and regulations will prevent obstacles from getting in the way of your shipments. Many logistics customers have been very happy, since they have been able to lower their long term overall shipping and handling costs by using a seasoned freight agency that is reliable and dependable.

Some companies can periodically offer free freight services to save time. They can even develop specific shipping plans that will assist in keeping low costs, while optimizing resources and lowering freight risks regarding management and delivery. It is a good idea to outsource your company logistics and getting automated services.

Avoiding Delays

Another important part your freight company can assist with is setting up specific routes that meet your product delivery situations and shipment coverage. In that way, you can be assured to be able to ship your merchandise without any delays. Some forwarders have a large carrier network that is flexible and precise with shipment deliveries.

An efficient freight company will prepare the Bill of Lading and schedule the shipment with the proper carrier; many times at a very beneficial rate to you. They will prepare and confirm an activity report, which can be done on a regular monthly and even daily basis. They can also assist you with auditing and freight savings prior to sending you an invoice.

A fully established and reliable freight broker is one that promptly handles all freight operations for their customers 24/7, while providing complete information and access to a variety of online data and information. Convenient shipping quotes and a freight tracking system that is part of an experienced brokers portfolio is pertinent when looking for new clients. Customers should be grateful for the superior effort and work their freight broker put into all their shipment needs, both small and large.

Justin Bright – CEO Brighter Logistics

6 Benefits Shippers Get When Hiring A Transportation Management Services Company

6 Benefits Shippers Get When Hiring A Transportation Management Services Company

There are several benefits that shippers are going to get when they hire a transportation management services company. The first benefit is that they are going to be able to make better decisions based on data. This means that you don’t have to play the guessing game about what you have done because it is a lot easier to plan where you are going. This is because the shippers are going to better understand all of their activities. Therefore, the shipper can make strategic decisions.

Benefits Hiring Transportation Management

The second benefit of the freight broker is the process enforcement. This means that the company is going to have a lot of technology that is going to help them to run their business. Therefore, you can build the customized business logic to make sure that the users of the transportation management services will be able to select the best carriers. They can also enforce the routing guide by working with all of the vendors through the direct freight routing on the behalf of the vendor.

The third benefit of the freight broker is the warehouse efficiency. When you have your transportation managed properly so that you will be able to have a successful procure transportation with less of a delay. This means that your warehouse and overall operations are going to be a lot more efficient. When you have a product coming for inbound reliably and the product will be getting to the customers more reliable. Therefore, you will be able to make other aspects of the benefit of the business.

The fourth benefit of the transportation management services is the customer satisfaction. This means that the customer service levels will increase once you have hired the company because you are going to be able to stay competitive in a very competitive market. We all know that it is a lot easier to gain a customer but it is harder to keep the customer. You are going to need to be able to get the product to the customers on time so if you are having problems with a lot of claims on the freight team, then this could lead to a lot of customers complaining.

The fifth benefit is that there is going to be an improvement in the cash flow of the company. This is because you are going to know exactly what you should be charging all of your customers. This is especially true once you have the ability to understand how the transportation accounting is going to work for your company.

The sixth benefit is a reduction in your inventory. The programs like the just in time and know each of the locations where the inventory is going to be transported. This is one of the best ways for your company to have an inbound transportation program that is successful. Therefore, you will be able to make better strategic business decisions that will impact all of the jobs of the managers of the company especially the supply chain director of the company.

Justin Bright – CEO Brighter Logistics a Transportation Management Services Company

Learning Key Ingredients for a Successful Life

Nicholas Clarke has at least three key ingredients for a successful life: a good attitude, a good work ethic, and good connections. Those life skills were developed or nurtured during Winning Futures’ 22-week program in which students work with mentors to consider their futures and determine the steps necessary to reach their goals.

Freight Broker In Michigan

The third-year finance major at Albion College credits his mentor, Jason Gordon, with teaching and modeling those life skills.

“Jason came in each and every week with a big smile on his face that was contagious to the rest of our group,” Nick said. “He was always quick to crack a joke, but equally as fast to bring us back to reality and comment on how something may apply to the real world one day.”

What also impressed Nick was that while Jason was passionate about teaching and modeling a strong work ethic, “he was so passionate about just being a father and husband at the end of the day.”

Jason’s impact on Nick went beyond the classroom: Jason was one of the connections from Winning Futures who helped him land his internship this past summer with Clinton Township logistics company Brighter Logistics.

Justin Bright, owner of the company, is part of a networking group with Kristina Marshall, president and CEO of Winning Futures. After they talked, Justin interviewed Nick and then brought him on as a summer intern. Justin was impressed with Nick’s confidence. “Confidence goes a long way,” he said.

Justin also was impressed by his work ethic. “I’m a big, big believer in hard work,” he said, and Nick delivered. It wasn’t just the fact that Nick made more than 120 cold sales calls a day, but it was how he did it.

“He wasn’t dialing because he had to, he was dialing because he wanted to, and there’s a big difference. And for a kid of only 20, he was very mature and would do everything that he needed to do to be successful.” Justin said he felt that Nick’s exceptional work attitude was a result of the mentoring program he attended and the people he’s worked with.

Nick’s performance convinced Justin that he “absolutely” would be interested in hiring more Winning Futures alumni.

“Teaming up with somebody like Winning Futures and helping that young person that doesn’t have the experience on their resume that’s going to help them get another, maybe even better, job, that’s what we want to do. We want to continue to work with the younger generation to help them be successful.”

Source: Winning Futures Alumni Success Stories

Shipping Tips to BRIGHTEN your day

Shipping Tips to BRIGHTEN your day!

We all know the feeling, when carriers add extra services and you did not ask for them.  This is a frustrating situation and we are here to help and offer some guidance to hopefully avoid this.   Although, sometimes we just can’t avoid these but these shipping tips may help!

Shipping Tips

Some carriers will add extra services, such as lift gate and inside delivery, even if these are not on the BOL.    If someone requests extra services at time of pick up or delivery the driver will proceed to ensure the delivery is not refused.  Most carriers will not contact us or you for approval and these services will be performed and billed for.

We want to help you avoid these extra fees.  Educating your customers is the best way so they know what to expect at time of delivery.

We recommend advising your customers of the following to help avoid these extra fees, such as lift gate and inside delivery.

Residential delivery:

Most residential deliveries need a lift gate so please include this in your quote request.

Notify your customer that the delivery will be CURBSIDE and they have to then move it from there.

If you need inside delivery, if they can’t move it from the curb inside, let us know and we can include this in your quote too.

INSIDE DELIVERY:  This means, FIRST FLOOR/FIRST DOOR.    The item needs to be manageable by one driver and the need to be able to use a pallet jack to bring freight to the front door or garage door with no stairs so please keep this in mind.

Residential deliveries require an appointment so a valid phone number is very important.    Once the freight arrives at the destination terminal, they will then call the consignee to schedule a delivery appointment.   This process usually adds an extra day or two to the transit time.

Commercial delivery with no loading dock:

If a location does not have a loading dock, they will most likely need a lift gate.   Please let us know when requesting a quote and we can include this in your quote.

If they have a fork lift, please let them know to meet the driver at delivery and let the driver know right away that they have a fork lift and will be unloading the freight by themselves.  If the driver arrives and does not see a loading dock and no one comes out to meet them they may go ahead and use the lift gate and unload the freight so this is important to know.

Spread the word!

Please explain in detail to your customer what is included in the delivery and what is not so they know when the driver arrives to not ask them to bring the fright in the office, house or garage.  The driver will do this, even if not on the BOL, but they will also charge more so that is why the person receiving the freight needs to know this.   Even if the driver just brings it one foot inside, this is considered inside delivery.  Once freight is delivered and they sign the delivery receipt with extra services marked, we are not able to dispute these and we will have to invoice for these services.

How can we help?    Have a BRIGHTER day!

Justin Bright – CEO Brighter Logistics

A modern 3PL requires transparency

Logistics — a complex and data driving industry, plays an essential part of our modern 3PL providers. Reliant on how organized suppliers are to deliver on their promises in a timely manner is the difference in getting the customers’ business. In addition, analysts mostly discuss the database management of company products and transport ahead of the business decision. Nowadays, the client leaders approach a deal according to the supply-chain visibility.

A modern 3PL requires transparency

The transparency issue

Further, the transparency issue is to avoid any supply problems. This often occurs because clients do not have access or cannot view the inventory data of the supply-chain. Therefore, third-party partner software can remove this worry. It will enable the clientele to have real time access to a company’s information – such as ending-balance, shipping, and receiving.

However, there are several benefits to be had if you integrate your inventory software with your back-office and accounting arrangements. By improving your inventory controlling system will give you a competitive edge. And, this will enable you to carry out your schedule with customers with small labor costs, plus have no associated errors.

Simply put, if you can see your company’s varying inventory levels, suppliers can ensure their product is at your warehouse or 3PL for your customer’s question. This means you could get maximum satisfaction in knowing where your stock is found and what’s available in your warehouse. Even so, the efforts of modern third-party partners need to show scalability, transparency, flexibility, and reconcilability all in real time.

Find a fully controlled third-party partner

Companies need to find for a controlled third-party partner who provides a flexible-modular software system. By taking this step, you will get the best transparency. What’s more, an integrated partnership will provide you help in cleaning up your supply chain as needed. While you lessen company spending, you’ll have leverage in spreading funds or increase your competitive status and limits.

Now, any company could achieve full optimization by having data, which should provide an accurate insight of corrective action plans. This includes having a discrete partner with tested supply chain expertise. Nevertheless, let’s talk about a total solution to finding the right logistics provider. In addition, think of these expected benefits if you integrate your inventory management software with your back-office system:

  • Presenting inventory accurately in financial accounts
  • Allowing supply-chain partners inventory visibility
  • Meeting product availability and return-on-investment plans by enlarging inventory

The benefits don’t end here, but these three will give your company a big impact. After all, customers wish on-demand products while investors might prefer having no capital tied down in inventory. Meanwhile, many companies are not organized for having a high-level of supply-chain honesty. And, executive preconditions are not followed in terms of needed information — for tracking shipments and handling transport plans.

Your total solution routine must be up-to-date with today’s logistics functioning.

Modern third-party logistics

Clients have intelligent in-house teams looking for something different from what modern third-party logistics offer. However, a successful modern 3PL should attend to customer demands by communication and good standing relations. This is the right change and path for your business managements to keep moving forward.

Justin Bright – CEO Brighter Logistics

Hurricane Harvey: Transportation Update

As Hurricane Harvey continues to impact Houston, South East Texas and parts of Louisiana, our thoughts go out to all those affected by this historic and devastating storm. During this difficult time, we want to assure you that we are prepared and equipped to help you navigate these weather-related supply chain challenges. Our team is working hard to keep you informed about the storm’s impact on freight and the entire logistics industry.

Hurricane Harvey: Transportation Update

As your trusted logistics partner, Brighter Logistics has experience supporting shippers during emergency situations. Our service teams are available to you around-the-clock to help your team move critical shipments as quickly and safely as possible.

With every ground and air shipment, we will provide:

  • Single point-of-contact and around the clock customer service availability
  • Proactive notification and visibility throughout the shipment
  • The attention to detail and service you expect

We are here for you.
The storm’s impact on supply chains is being felt across the country. All modes of transportation are experiencing limitations in the hardest hit areas due to flooding, blocked roadways, railways, and terminal closures.  Your Brighter Logistics support teams will go the extra mile to provide solutions that help keep your business operating.

Contact your Brighter Logistics support team with any questions. Call 586-630-5999 or email me directly at jbr@brighterlogistics.com

Justin Bright – CEO Brighter Logistics

Your 3PL Must Offer These 2 Things For A Successful Partnership

Your 3PL Partnership: The Must-Haves For Your Business

No successful partnership can exist without trust and respect. A little bit of each will go a long way for the section below. Both sides must have these two things to move forward. There are a few things you can do to keep the trust and respect flowing within your 3Pl partnership.


1) You must have a culture fit that feels right. It does not make sense to continue with a partner that looks at things differently. The numbers can look right and line up on paper, but everything else must work right too.

It is like being in a marriage. There are plenty of marriages that look good on paper. When you go beneath the surface, the love is not there at all. The couple is just doing it for the sake of the children or money. There is no way you can have this with your 3Pl partnership. The love must be there too, otherwise, it is not going to work out.

2) You must have everything clearly defined and written down in a contract. A good old-fashioned handshake just does not work anymore. People in business can say anything. You must have outlined what you want to be done, the way you want it done, etc. Anything that is not written down will be left up to circumstance.

You will then have a lot of “he said, she said” dialogue going on. No one is happy. This affects the business and the long-term goals of everyone involved. You need to have everything written. This way no one can dispute what is or is not happening.

3) You need to speak to everyone involved, including your main source of the business. Communication is and always will be the key here. You will have order instead of chaos when you do not employ communication. Everyone must be on the same page. This includes the smallest of details. When no one is on the same page, then anything can happen.

Are you adding to the chaos of the world or the order?

4) Do you have a strategy? Share it. Some tend to assume that a plan they have will never take effect. You never know unless you try. Give it a shot. Let them know what you have in mind. This is also included under the umbrella of “communication”. You never move forward with a plan without talking it through first.

It is all about having trust and respect, along with the other 4 elements. You cannot have one without the other. When one person fails to use trust, communication, loyalty, and respect for one side, then the whole business plan will fall like a deck of cards.

It is the only way your business partnership with these services will move forward and grow.

Justin Bright – CEO Brighter Logistics